Mads’ passion for angling started specifically with an interest in carp amongst other freshwater species. He quickly developed a passion for predator fishing that included pike, perch and more recently coastal seatrout fishing. 

Mads has truly been the leading trendsetter for the past decade. He has travelled the world in search of big fish. Mads is the main innovator behind Savage Gear and his never-ending search for becoming a better angler and product designerhas driven Savage Gear to become one of the most innovative brands in the world. He has won numerous international awards and keeps on developing new lures.

ABOUT MADS

DOB - September 9, 1969

Hometown - Lage Zwaluwe, Netherlands

Activities - Pike, Zander, & Perch

Current Status - Product Manager Savage Gear

Keys To Success:

• Break the rules
• Become an expert in certain types of fishing
• Go Big OR Go Home