It’s a savage world and we’re here for the anglers that embrace that savage lifestyle.
We are a brand for those who relentlessly pursue the challenging bite and go where others won’t. From wading, to kayaking, to bushwhacking their way to the water, we’ve got the stuff to take you where the biggest and toughest fish hide. This is at the heart of everything we do. This is Savage Gear.
There are a couple factors that really motivate the people behind Savage Gear to continue producing the best gear out there for catching big fish.
The first factor is the immense passion that not only the brand embodies, but that we see from our network of impressive anglers finding success through our products. While continuously working to win your support over the past decade through our love for modern lure fishing, we are blown away by the feedback and big fish caught with our lures.
We truly just love the craft of creating super realistic lures and innovation. Pushing the industry forward, especially with our lures created from 3D technology, has always been part of the DNA here at Savage Gear and creating realistic lures is something that is demanded from top lure fishing brands. Our highly detailed 3D lures have been proven to perfectly replicate the look and movements of real fish to make them very attractive to predatory fish.
We’ve found that there are no shortcuts so creating durable lures with some of the highest quality materials is always top of mind at Savage Gear. With your input, the elbow grease of our staff, and numerous tests on each lure, we have designed products that overcome problems anglers encounter every day in both freshwater & saltwater environments.
Meeting Mads
As a young man, Savage Gear’s founder, Mads Grosell of Denmark, didn’t grow up with much to his name but what he did have, he’d spend on fishing lures. For Mads, he had always believed the only true form of contentment and soul-fulfilment was through sportfishing and that is exactly why, when he was given the opportunity to travel to America through an exchange program in high school, he jumped at the chance to meet his one true enemy – the ever-elusive largemouth bass. Let’s just say after that visit, more than just fish were hooked.
Moving forward a few years and with all the knowledge he brought back from that trip to America, Mads passion persisted and grew into a hunt for predator fish including pike, perch, and more recently coastal seatrout. This same passion is what ignited him to start to make a living in bait and become the main innovator behind Savage Gear. In his never-ending search for developing into a better angler and product designer, Savage Gear has become one of the most daring and innovative brands in the world.
Mads believes in three simple keys to success: Break The rules, Become An Expert in Certain Types of Fishing, and Go Big Or Go Home!
A BRIEF TIMELINE
AWARDS & RECOGNITION
A fish, a rat, a snake, a bat... and a duckling in big trouble! The range of lures based on precision 3D scans has exploded, and the concept gave birth to soft and hard lures – such as the Suicide Duck, the Wake Snake and the 3D Bat – truly savage stuff.
Along with the 3D lures, the genius Line Thru system was born and perfected. Instead of solid hook mounts, a wire track keeping the hooks in place on the lure is released as soon as the fish bites and the hookup rate is unparalleled. To this day, the Line Thru system has been refined and has become a Savage specialty that will be found on a large array of products.
With beautiful finish, ultra-realistic details and unparalleled catch capabilities, Savage Gear has swept many trophy tables clean at industry shows like ICAST and EFTTEX over the last decade.
A GLOBAL PRESENCE
While Savage Gear was born in Denmark, we innovate, develop, market and sell products to many countries such as Europe, Asia, Australia, and the Americas.
Along with a variety of fishing and tackle brands across the Pure Fishing family, Savage Gear is dedicated to helping anglers wrangle in some of the toughest predatory fish with high-quality lures and gear.